We all want to look our best and since the beginning of time women have tried and conquered a multitude of beauty creams, colors and cosmetics. Let's face it, we love beauty products! And rightfully so, it is a simple pleasure in life to purchase a new product and nurture ourselves. So, when I read the stats on how consumers spend and decide what to buy it intrigues me!
Honestly nothing makes me feel better than buying make-up, hair products, nail polish etc.. it is an instant mood booster, not to mention the satisfaction of self care I feel from the simplest beauty purchases.
Here are some fun facts:
- 69% of consumers use beauty products to make sure their hair and skin stays healthy.
- 75% of consumers feel ,"When they look good, they feel better".
- 70% of consumers feel, "If I look good, I will be successful".
- 80% of consumers spent the same amount of money on beauty products in 2010; recession or not!
- 71% of consumers cut out on their budget elsewhere ; not beauty products.
- 70% of consumers use hair color to "Get rid of grey!"
Regardless if these figures hold true for you or not, it proves overall that beauty products are an integral part of our daily needs to nurture and beautify ourselves.
Happy Shopping!
Meri
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